Our learner bring strong analytical thinking, problem-solving skills, and hands-on experience in customer engagement, sales, and digital marketing. Proficient in Microsoft Office, data analysis, and creative content development, they apply business theory to real-world challenges with adaptability and strategic insight. Companies partnering with our learners gain motivated, detail-oriented professionals ready to drive innovation and operational efficiency.

The expected outcomes and deliverables for this business strategy-focused project include:

1. Expected Project Outcomes:

· Integrate Business Theory with Practice: Gain hands-on experience by working on an applied project with an industry partner, integrating academic knowledge with real-world business applications.

· Develop Professional Skills: Engage dir ectly in industry projects to enhance professional skills such as project management, communication, teamwork, critical thinking, and problem solving.

· Reflect on Learning: Through the creation of a learning report and presentation, reflect on the skills acquired, knowledge applied, and professional growth experienced during the course.

2. Key Deliverables

2.1 Project Memo 

Objectives

• To clarify and confirm the project scope, key deliverables, assignment deadlines, and expected assessment criteria.
• To ensure both the student) and the employer have a shared understanding of the project’s objectives and outcomes.

2.2 Preliminary Analysis & Project Implementation Report

Objectives

• To provide a status update on the progress of your project.
• To provide meaningful insights into the project’s early-stage execution and inform the remaining project work.
• To enhance the value of this assignment by incorporating industry/context research and preliminary data analysis.
• To demonstrate the application of academic theories or frameworks to real-world business challenges.

2.3 Reflection Report

Objectives

• ·To engage in a deeper, personal, and professional reflection on the project experience, focusing on growth, insights, and the interplay between theory and practice.

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2.4 Final Report  

Objectives

• To present a complete overview of the final project outcomes, integrating all research, analyses, and learnings from your 6-month engagement.
• To demonstrate your ability to apply academic theory to real-world challenges, make data-driven decisions, and formulate actionable strategies.
• To provide a professional, client-ready document that the employer (if applicable) or other stakeholders could use or reference in the future.
• To highlight project-level lessons (distinct from the personal reflections in Assignment 3) and propose potential future directions or next steps for the organization or the broader industry context.