Marketing, Strategy & Data-Driven Solutions

ADMN479
Closed
Athabasca University
Athabasca, Alberta, Canada
Academic Coordinator
6
Experience
1/1 project matches
Dates set by teams
Preferred companies
Canada
Any company type
Any industries

Experience scope

Categories
Customer segmentation Digital marketing Marketing analytics Market research Marketing strategy
Skills
microsoft word microsoft excel microsoft powerpoint critical thinking complex problem solving independent thinking team motivation business communication social media content creation
Learner goals and capabilities

Our learner bring strong analytical thinking, problem-solving skills, and hands-on experience in customer engagement, sales, and digital marketing. Proficient in Microsoft Office, data analysis, and creative content development, they apply business theory to real-world challenges with adaptability and strategic insight. Companies partnering with our learners gain motivated, detail-oriented professionals ready to drive innovation and operational efficiency.

Learners

Learners
Undergraduate
Beginner, Intermediate levels
1 learner
Project
120 hours per learner
Learners apply to projects; 3 applications per learner
Individual projects
Expected outcomes and deliverables

The expected outcomes and deliverables for this business strategy-focused project include:


1. Expected Project Outcomes:


· Integrate Business Theory with Practice: Gain hands-on experience by working on an applied project with an industry partner, integrating academic knowledge with real-world business applications.

· Develop Professional Skills: Engage dir ectly in industry projects to enhance professional skills such as project management, communication, teamwork, critical thinking, and problem solving.

· Reflect on Learning: Through the creation of a learning report and presentation, reflect on the skills acquired, knowledge applied, and professional growth experienced during the course.



2. Key Deliverables


2.1 Project Memo 

Objectives

  • To clarify and confirm the project scope, key deliverables, assignment deadlines, and expected assessment criteria.
  • To ensure both the student) and the employer have a shared understanding of the project’s objectives and outcomes.


2.2 Preliminary Analysis & Project Implementation Report

Objectives

  • To provide a status update on the progress of your project.
  • To provide meaningful insights into the project’s early-stage execution and inform the remaining project work.
  • To enhance the value of this assignment by incorporating industry/context research and preliminary data analysis.
  • To demonstrate the application of academic theories or frameworks to real-world business challenges.


2.3 Reflection Report

Objectives

  • ·To engage in a deeper, personal, and professional reflection on the project experience, focusing on growth, insights, and the interplay between theory and practice.

·    

2.4 Final Report  

Objectives

  • To present a complete overview of the final project outcomes, integrating all research, analyses, and learnings from your 6-month engagement.
  • To demonstrate your ability to apply academic theory to real-world challenges, make data-driven decisions, and formulate actionable strategies.
  • To provide a professional, client-ready document that the employer (if applicable) or other stakeholders could use or reference in the future.
  • To highlight project-level lessons (distinct from the personal reflections in Assignment 3) and propose potential future directions or next steps for the organization or the broader industry context.

Project Examples

Requirements
  • Market Research
  • Consumer Insights Analyst
  • Digital Marketing & Social Media Strategist
  • Business Strategy & Data Analysis

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Multiple choice grid
    Question one to be responded 1
    Options:
  • Q2 - Multiple choice grid
    Question two to be responded 2
    Options:
  • Q3 - Multiple choice grid
    Question three to be responded 3
    Options:
  • Q4 - Multiple choice grid
    Question four to be responded 4
    Options:
  • Q5 - Multiple choice grid
    Question Five to be responded 5
    Options: